LG Electronics new campaign highlights non-invasive washing solutions


India’s longest-lasting consumer company, LG Electronics has always been committed to meeting the needs of its customers by innovating new technologies and technologies.

Continuing their commitment, LG today launched a digital #WEHEARYOU digital campaign that highlights how the company has been innovating in understanding the needs of consumers.

As part of the campaign, LG released a short film with the company’s washing machines embedded in AIDD (Artificial Intelligence Direct Drive) technology that provides a unique solution to consumer washing needs.

Introducing the campaign, Hyoung Subji, Director of Home Appliance and Air Conditioner- LG Electronics India said, “Many consumers today live busy lives and look to invest in technology that makes their lives less stressful.

Over the years, we have been paying close attention to the needs of our customers and investing in innovative innovations that go hand in hand with their daily lives, without sewing. Our latest #WeHearYou campaign captures the fact that LG has always been a consumer product and that we are confident that they will continue to put their trust in our delivery going forward”.

Washing is a daunting task for many, and with this film, the company has taken a different approach to what consumers today expect from their washing machine. LG, as a consumer-focused product, has been striving to provide consumer needs with the latest technology solutions.

The video captures the essence of the consumer family and how LG is seamlessly integrated into it. The digital film concludes by highlighting all the important features of the LG washing machine such as 99.9% ** Virus Free Wash with Steam +TM, A Greater Loader.

In the current situation where people choose to stay indoors Wash and Dryer, helps them wash and dry their clothes in a comfortable area of ​​their homes by working without contact with LG ThinQ and the company message with the #WeHearYou campaign.

The LG washing machine has an Artificial Intelligent Direct Drive ™ (AI DD) engine. LG’s AI DD technology utilizes large amounts of data from 20,000 units of washer-related information and applies volume-based settings and textile flexibility to each laundry load to deliver the most efficient washing cycle.

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