Streaming platform Lionsgate Play launches its latest campaign, ‘Play More Browse Less’ in India with a fun-packed video featuring Bollywood stars Tiger Shroff and Ananya Pandey. The film throws light at the fact that millennials spend too much time browsing to find the content they needed to watch and the app with its well-defined structure claims to solve this problem. The campaign will be developed across social media platforms in the coming days.
The fil begins with Tiger Shroff trying to prank Ananya by drawing a mustache while she is asleep. Seeing herself she gets annoyed and suggests to use his time in a better way to which Shroff replies, “Teri Tarah browse Karne mein time waste Nahi Karta, Lionsgate Play app hai mere paas.” Asking the audience to use the OTT app which promises quality content.
Rohit Jain, managing director, Lionsgate South Asia, and Networks – emerging markets – Asia says, “Today the consumer has lots of choices but the real struggle is to find what to watch next. The campaign is launched based on this insight and brings a promise to Play More Browse Less. We are very excited to work with Tiger Shroff and Ananya Panday. We are positive that the film will be well received by the people.”
Tiger Shroff shared his pleasure in collaborating with Lionsgate Play, “I am really excited to partner with Lionsgate Play, have loved some of the global movies and shows they have made. Very happy to be a part of their India chapter.”
Ananya Pandey seemed very much excited about being part of the big brand. “I am really happy to share some of my favorite shows and movies from my watchlist on Lionsgate Play. Really excited to partner with Lionsgate Play,”
The app has received a phenomenal response from Indian viewers after its launch. The app offers curated international content to Indian viewers. Lionsgate Emphasizes providing edgy content in an easily accessible platform.