Advanced organization from the WPP Group, Mirum India has won the digital command for Hero Electric. With Mirum installed, Hero Electric means to move the buyer purchasing conduct from fuel-based bikes to environment-friendly electric bikes and spread mindfulness about the positive effect on nature.
In the year 1956, the foundation of the brand HERO was laid by Late Mr. Dayanand Munjal with a vision of providing mobility to millions in India. With these years, the brand has expanded itself enormously in many fields and has become the most renowned brand name globally.
Mirum will be liable for brand correspondence, digital system and execution, and execution centered media campaigns organized. The office will likewise be giving innovation and web advancement services for the brand.
The record was won after a multi-organization pitch and will be overhauled from Mirum India’s Delhi office.
With passing time our company has become a renowned brand and Mirum as our advanced advertising accomplice, we are sure to reinforce our digital course of action with the ability the office brings to the table. We’re anticipating some energizing occasions ahead of and do believe in offering an ecological 2 wheeler solution to our consumers which above all gives excellent value for money. -Sohinder Singh Gill, CEO, Hero Electric India, gave a statement.
Sanjay Mehta, Joint CEO, Mirum India, also gave a statement -“We are excited towards working with them to drive an adjustment in the behavior of consumers towards a sustainable method of transport, and to make vital missions in transit.”
Mirum India part of WPP Group, is a digital agency with a pan-India footprint, offering 360-degree solutions in digital media for over 50 brands. Mirum India has been offering a bouquet of digital services across digital strategy, media planning, creative services, tech builds, and marketing automation solutions. It is a Salesforce Gold Consulting Partner, with over nine years of association with Salesforce and 80 plus Marketing Automation installations across the stack of Social Studio, Exact Target, Datorama, and DMP.