India, March 16, 2026: Marriott Bonvoy, Marriott International’s award-winning travel programme, is redefining what a loyalty programme should feel like – effortless and easy to enjoy, just like a cup of tea. To bring this to life, Marriott Bonvoy has partnered with renowned Sri Lankan family tea brand Dilmah to launch Loyal-Tea by Marriott Bonvoy, a limited-edition collaboration featuring a special India-exclusive tea blend. Inspired by the idea that loyalty should feel as effortless and habitual as a daily cup of tea, the India special blend will be available in a public pop-up experience in Mumbai on 21–22 March, where Marriott Bonvoy members stand a chance to win ten lakhs Marriott Bonvoy points.
For many travellers, loyalty programmes still feel complicated, effort-heavy and reserved for frequent flyers. Marriott Bonvoy is setting out to change that. Through its latest regional campaign “Loyalty, Just That Easy,” the programme is reframing loyalty as intuitive, effortless and rewarding for everyone,whether you travel often or occasionally.
The ‘Loyal-Tea’ Takeaway: Win the Golden Cup in Mumbai
Bringing the regional campaign to life in India, Loyal-Tea by Marriott Bonvoy will debut through a high-energy public pop-up at Phoenix Palladium Courtyard in Mumbai on 21–22 March. Visitors can sign up for Marriott Bonvoy on the spot and participate in a fast-paced game for the chance to win one of 300 exclusive Loyal-Tea blind boxes, each containing a collectible tea tumbler and an India-exclusive tea blend created in partnership with Dilmah.
Hidden among them is one Golden Tumbler, the prize that will award one million Marriott Bonvoy points to one lucky member. The winner will have the flexibility to redeem the points as they wish, be it for stays or meals across 10,000 Marriott Bonvoy locations worldwide. As an illustration of how points could be redeemed, one million Marriott Bonvoy points may translate to approximately two weeks’ stay at The St. Regis Mumbai, a month’s stay at The Westin Resort & Spa Cam Ranh, or two months’ stay at Moxy Kuala Lumpur Chinatown*.
Redefining Loyalty in India
The Loyal-Tea campaign is the latest in a series of recent extensive Marriott Bonvoy milestones in India. Just a few weeks ago, Marriott Bonvoy fulfilled the dreams of more than 500 members by giving them exclusive access to the International Cricket Council’s T20 Men’s World Cup. It has also added notable market leaders in the everyday earn space as strategic partners, allowing members to earn points when they shop on Swiggy and Flipkart.
Commenting on Marriott Bonvoy’s many enhancements, Khushnooma Kapadia, Vice President – Marketing, South Asia, Marriott International, “Hospitality led loyalty is no longer just about points. Today, it is about relevance, accessibility and everyday engagements – meeting travelers where they are present and at their passion points. We are focussed on building this complete ecosystem of simple, rewarding pathways with an ambition to make Marriott Bonvoy programme second nature for travellers, easy and effortless to engage – something that fits seamlessly into their journeys, whether they are staying, dining or seeking new experiences.”
Marriott Bonvoy members can earn and redeem points across more than 30 hotel brands and 10,000 destinations worldwide, not only through stays but also while dining, visiting the spa, or unlocking experiences across music, sports, art and culture through Marriott Bonvoy Moments™. With five elite tiers — Silver, Gold, Platinum, Titanium and Ambassador Elite — membership unlocks benefits ranging from free night stays and room upgrade to dining discounts, bonus points and exclusive experiences, all through free enrolment.
