Lux has relaunched its product line with its most recent campaign named ‘Chand Sa Roshan Chehra’, featuring star couple Kareena Kapoor Khan and Saif Ali Khan.
Enlivened by well-known social references on moonlit glow and beauty, Wunderman Thompson South Asia explored a first-time innovative idea of making a privately customized ad for different districts inside the nation with multilingual tunes, all consummately typifying the ‘glowing’ suggestion of Lux’s soap relaunch. Every tune picked in various dialects brings alive the brand’s suggestion of contrasting a lady’s delight with the moon.
Working within the limits of nationwide lockdown, the ad conceptualized and executed by Wunderman Thompson, was the brand’s first home shoot based ad. Taken shots at the couple’s home with an extremely fundamental set up and minimal group, the plot follows a drawing in the storyline with the emphasis being on Kareena’s ‘moonlit glow’.
Severine Vauleon, Global Vice President, Lux, stated, “Lux required its crowd to take a gander at its new soaps in a new viewpoint. While there was a brand story we needed to tell, we needed to describe it through a connecting with the story. The analogy of the moon worked impeccably for this as it is profoundly implanted in Indian culture. What’s more, in the local dialects likewise we had the option to use mainstream melodies that contrasted a lady’s stunner with the moon.”
Remarking on the campaign, Anupam Basu, AVP, and Senior Creative Director, Wunderman Thompson, Mumbai, “We needed to portray a simple and crisp story to catch a moment in their lives. At times simple moments make a delightful moment. For me, the brand will consistently have an atmosphere around film stars. The film lets you get that sneak look.”
Roneeta Ghosh, Vice President and Client Services Director, Wunderman Thompson Mumbai, included, “It was a difficult brief from Lux where we needed to dispatch the advantage of ‘moonlit glow’ across India. To connect better with crowds across locales, the group came up with a thought motivated by mainstream society, various language melodies that portray ‘moonlit glow’. We took a mainstream melody in Hindi, Bengali, Kannada and so forth and re-made the equivalent to carry pertinence to the advantage of ‘moonlit glow’ which is fundamental to the story-line.