Home pregnancy test kit brand Prega News has rolled out its digital campaign #PregaMoment honouring 10 years of its presence in the Indian market.
During the lock down, the brand has experienced an increase of over 20 percent in its use making it the chosen option for women to verify their pregnancy status in the comfort of home. The campaign has reconstructed several precious times shared by its users and highlights how each woman has different stories to share about the time the news of their pregnancy was received.
According to UNICEF, during the COVID-19 pandemic, an estimated 116 million babies worldwide will be born and the largest birth rate taking place in India will be about 20.1 million babies. Prega News is the industry leader in the field of pregnancy test cards with a market share of about 80 per cent. The campaign aims at collecting a variety of emotions to share the best ‘positive news’ of their lives that can be offered.
Every mother can visit the site as part of the campaign and share their exclusive #PregaMoment stories makes especially for this moment.
The two-month initiative will air on television, as well as all Prega News digital channels. The film will be released in four regional languages across India (Marathi, Bengali, Telugu, Kannada & Hindi), encouraging the maximum number of women to participate and share their #PregaMoment.
Conceptualized by ADK Fortune, the campaign was carried out by Havas Worldwide advertising agency. The campaign comes as a ray of hope for pregnant women and as a beautiful remembrance for others. The goal of the brand is to cheer up couples all over and connect with them to mark their glorious journey once more.
Commenting on the campaign, Mankind Pharma’s CEO Rajeev Juneja said, “Millions of women have started on a motherhood journey and we’re proud to be their associate during the greatest moment of life. We attempted to bring forth such stories from our customers who enjoyed the good news either by bursting into a happy dance or shedding a couple of tears of happiness.
We are dedicated as a company to delivering the best of the goods. For the past 10 years, we have enjoyed market leadership and been equally pleased by the rise in our revenue during the pandemic. It is one of the groups that saw a major leap in the business of Pregnancy Test Card (PTC).