~The store in Hyderabad will offer a wide range of mattresses, pillows, and accessories that provide unparalleled comfort, leading to quality sleep and well-being~
Hyderabad, September 26, 2023: Magniflex India (Made in Italy), Europe’s No. 1 mattress brand with a legacy of over 60 years, today launched a new dealership outlet at Nhance, Jubilee Hills in Hyderabad. Situated in an affluent neighborhood to cater to the opulent lifestyle, this new dealership store will further enhance the company’s retail presence in the state, bringing innovation to the current retail landscape. This strategic expansion will bolster its position in Hyderabad.
Spread across 36,000 square feet, the store will showcase exclusive Magniflex products, including an extensive collection of mattresses such as Magnistretch, Magnicool, Magnigel, Massaggio Delux, Massaggio Light, Ricordo, Vitale Dolce. With a diverse array of offerings, the store caters to a wide range of preferences and needs. This store will offer a unique opportunity for customers to indulge in products showcasing authentic Italian craftsmanship and innovation, which are directly imported from Italy. Customers can explore a wide range of Magniflex mattresses in person and experience them first-hand through touch and feel, guided by knowledgeable product experts.
Mr. Anand Nichani, MD, Magniflex India, said, “Hyderabad is home to more than 467 ultra-high net worth individuals (UHNIs). We are witnessing a significant surge in the demand for high-end quality mattresses. As a result, we have decided to expand our dealership presence within the state. The synergy between Magniflex and Nhance is ideal due to our shared expertise in catering to the luxury market, with Nhance being a distinguished Italian furniture company. This new store will exclusively feature outstanding mattresses and accessories, meticulously crafted to offer a restorative and tranquil sleeping experience, ultimately boosting daily productivity for our discerning clientele.”
Today, Magniflex India has already established a strong foothold in the market, with a network of 6 exclusive franchise stores and dealer tie-ups across Bengaluru, Mumbai, Delhi, Pune, Ahmedabad, Hyderabad, Chennai, Rajkot, Coimbatore, Vijayawada, Vishakhapatnam, Bhimavaram, Jaipur, Nasik, Kolhapur, Mangalore, Udupi, Shivamogga, and Raipur, and aims to further increase its presence in the southern markets of India by the end of the fiscal year 2023-24.”