ManipalCigna announces ‘Saath Dijaiye’ Campaign


The COVID-19 pandemic has transformed our lives in unprecedented ways, many people are experiencing social isolation and loneliness occasionally. For those addressing hardships, it’s often difficult to achieve out for help.

Thus the new campaign ‘SAATH DIJYE’ aims to encourage people to require a breakthrough and begin a speech with friends and family and be there to support one another in times of difficulties, as things often heal once we are together.

Sapna Desai, Head of promoting and Online Sales ManipalCigna insurance, said, “The second wave of COVID-19 was difficult for everybody. But we got through this together. If there’s one thing we’ve learned in these difficult times, it’s that we’re stronger than we expect.

“And the sole thing that produces us even more undefeatable is being there for each other, despite the space or time of day. As we enter a time for healing and improving, we mustn’t forget the teachings that we learned along the way.

“Get inspiration from all the activities are done,  our aims are being for the consumers in everything and every time, we’ve got put together this message to celebrate the spirit of togetherness and the way it makes a difference,” Desai said.

Humankind needs warmth and care of their loved ones, and it’s often easy to navigate hardships after we have the support of every other. As we address overwhelming changes alongside uncertainty of health, finances, and futures.

Time and again what we’ve got also seen everywhere on the globe is that with the spirit of togetherness, kindness, and its availability to assist one another, we can get ourselves out of anything, irrespective of what obstacles come our way. Thus inspired by the various selfless acts that lifted human spirits during the outbreak.

ManipalCigna has put together this new film ‘SAATH DIJIYE’ kyunki fark padtahai, urging people to encourage uplift, and support each other in difficult times. 

Besides the new digital the film, the corporate has also unrolled advertisements on digital and social media together with influencer outreach programs to drive awareness about this new campaign.

ManipalCigna asked people ‘SAATH DIJIYE’ and that they did! The campaign did a tremendous job, there are huge love, and stories across India, since the launch.

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