Marico launches ‘Protect’ surface disinfectants

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Marico Limited introduces ‘Protect’ surface disinfectants, in partnership with Ola and HDFC to ensure the safety of customers. Ola will provide The Protect range to their partner drivers that can be used to disinfect commonly used surfaces before the rides and HDFC will use the disinfectants to create a hygienic work environment for their employees.

As there is relaxation in the nationwide lockdown, one of India’s leading consumer companies, Marico has announced the launch of their Protect range of surface disinfectant sprays. Widening its offering in the hygiene and safety portfolio which includes handwash, hand sanitizers, and fruit and vegetable cleanser. Also, Marico’s Travel Protect and Marico’s House Protect are successful against bacteria, viruses, and fungi on numerous surfaces just by spraying and no need to wipe them.

Amidst the Covid-19 pandemic, there is a significant rise in consumer behavior towards adopting conscious safety and hygiene practices. This sudden urge in health and hygiene care has brought a steady rise in the demand for personal, domestic, and external sanitizing and disinfecting solutions. Moreover, as the lockdown eases and people have started moving outside the comfort of their homes, service providers, retailers, and employers are all alike focused on lightening the hygiene and safety concerns of consumers, customers, and employees.

The Protect Range of surface disinfectants is this launched as a move towards strengthening and boosting this purpose. Considering the norms of the ‘new normal’, Marico Limited thus focuses to drive meaningful partnerships within the eco-system to provide best in class hygiene solutions to the corporates and the service providers.

As a stepping stone to this, Marico is all set to announce its partnership with Ola, India’s leading mobility platform and one of the world’s biggest ride-hailing companies, to help them continue to offer safe mobility services to both the customers and the employees. Ola will give The Protect range to the employees, especially the partner drivers and it can be used by them to disinfect commonly used surfaces like handles, seats, inner panels, etc before every ride. This partnership is poised to further Ola’s other initiative ‘ Ride Safe India’. This has been launched to make sure that, there is strict adhesiveness to hygiene and safety protocols and thereby enabling the customers and driver partners to encounter safe and best mobility services.

Marico partnering with HDFC Limited, India’s premier housing finance company offers its Protect range to an instrument in safeguarding its customers and employees in offices across different locations throughout India. The Protect range will help build a hygienic and sanitized work environment for both the HDFC employees and the customers who come to their offices.

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