McDonald, one of India’s most loved QSR brands recently emerged with a very innovative way to urge its customers to keep safe by using its most popular mascot Ronald McDonald. The message is simple – wear a mask, follow social distancing to keep yourself and everyone around you safe.
Many other popular brands like Zomato, Swiggy, Jumbo King, etc. have tweaked their brands to show their support during this pandemic and now McDonald’s has also joined this bandwagon. In this outdoor activity of McDonald’s the favorite mascot statues across all its outlets will be seen wearing masks, thereby encouraging all its customers to adopt safe practices to prevent the spread of the virus. This campaign was launched with the belief that the mascot can act as a booster that can directly influence the minds of the people.
Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said, “Ronald is an icon that people and especially children love. We hope that Ronald wearing a mask will make a strong statement and encourage more and more people to follow these very important safety measures.”
McDonald’s restaurants in West and South India are operated by Westlife Development Ltd. (WDL), through its wholly-owned subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL).
McDonald has always been a frontrunner in launching campaigns that help spread very influential social messages to its customers. Since the beginning of the lockdown in March many sectors of the community are facing great financial and hygiene challenges. To reach out to this part of the community McDonald’s has stepped up with various programs, they partnered with Salaam Bombay Foundation (focus on empowering children) and launched a campaign to give hygiene food in various slums in India. In this program, they have distributed about 1700 meals across 10BMC ward with the help of both Salaam Bombay and various NGOs across Mumbai.
These initiatives of McDonald’s not only helped the brand in spreading health awareness but will also help in increasing brand awareness among the audience. In this COVID-19 time when virtual reality is gaining popularity, these campaigns can act as absolute reality.