Mankind Pharma, a pharmaceutical company headquartered in Delhi, has roped in Mohanlal to be the face of the brand. The company which was founded 25 years ago by R C Juneja and Rajeev Juneja, employs over sixteen thousand people as of 2020. They deal in therapeutic areas stretching from antibiotics, to gastrointestinal, cardiovascular, dermal, and erectile dysfunction medications. They are a private company covering Industrial sectors in Pharmaceuticals, Medical Research & Laboratories domain.
To have a strong marketing campaign in south India Mankind Pharma has recruited the help of Megastar Mohanlal. Having Mohanlal as a brand ambassador to the brand is sure to spearhead its marketing efforts in south India. This type of ambassador is an effective strategy in southern parts of India as movie stars have a huge influence in these parts. Especially Mohanlal, widely considered as one of two actors with a massive following, would be able to connect with a large amount of their fan base and rope in more consumers for the pharma brand.
This type of influencer marketing is effective as the consumers feel more secure buying a product that is endorsed by a familiar face. But why choose Mohanlal and not anyone else? Trust is the keyword here. Having his name associated with any company is a positive point when it comes to people of the south. Also, someone like Mohanlal has a huge international presence as well as there are many south Indians who migrate out of the country. Speaking of the partnership, Mohanlal said that he is very happy to partner with Mankind Pharma as their corporate brand ambassador. He said Mankind Pharma truly represents the spirit of Atmanirbhar Bharat and has touched upon the lives of people living in the remotest parts of India. He also said that he is honored to be associated with Mankind Pharma and that they are hoping to serve society together.
Rajeev Juneja, CEO of Mankind Pharma said that Mankind Pharma has been recognizing the real heroes in society and that they wanted to associate with a familiar face who can be a change maker for them. Mohanlal is a real fit as the corporate brand ambassador for Mankind Pharma as they believe in giving back to society through their CSR activities and thereby lending a helping hand to the ones in need.