Mondelēz International, lately announced a joint venture with HUL (Hindustan Unilever Limited.), to mark the country’s dearest chocolate brand – Cadbury’s entrance into the frozen dessert segment. The latest Kwality Wall’s Cadbury Crackle Tub will take customers on a lovely path filled with creamy chocolatey scoop and Cadbury coated crispy crackles. This premium dessert guarantees an incredible experience for customers that can be enjoyed from the comfort of their houses.
Starting on this thrilling launch, Suparna Madan, Licencing Manager, India & MEA, Mondelēz International, stated, “Following the incredible success of our earlier launches with Hindustan Unilever in the frozen desserts segment, we are now thrilled to take it a step ahead with this exciting launch. This special partnership helps us once again increase customer love and our snacking mark in the country.”
Associate Director – Marketing (Tablet Chocolates), Mondelez India, Sameer Yadav, said “Cadbury is an exemplary chocolate brand in India and through this new partnership, we found an incredible chance to find ways to drive consumer love beyond just our core chocolate segment. This helps us meet with evolving consumer tastes as frozen desserts find a more regular spot in shopper bags in relation to being a one-time indulgence”.
General Manager, Kwality Wall’s, HUL, Maya Ganapathy, said, “Consumers are on regular look out for unique offerings as moments of consumption are now growing beyond festivities and big news. As a brand, it is our continued attempt to innovate and create new products that customers love. The partnership between Oreo and Kwality Wall’s, in the past has seen incredible success. We are thrilled to go further with this partnership and get two iconic brands, Kwality Wall’s and Cadbury, to reinvent and double the joy for all big occasions.”
After the unique eat experiences that Oreo and Cream Tub and Oreo Cornetto provided, Kwality Wall’s Cadbury Crackle Tub is all set to take this a level higher. Priced at 319Rs for 700 ml, the Kwality Wall’s Cadbury Crackle Tub is available across modern and general trade stores or can be ordered on e-Commerce websites.