MX TakaTak a short video community, which is a subsidiary of MX Media and Entertainment, recently announced that celebrated cricketer Virat Kohli has joined hands with the platform. Amid the growing cricket fever that has engulfed the nation, the platform announced itself as the official short video partner for 7 teams.
With the shift in technology and the growing importance of digital media, there has been a significant shift in the kind of video content that are been created and consumed by the audience. The short video space is one of the fastest and largest sectors growing in the country’s digital media landscape and since its inception the homegrown platform MX TakaTak has expanded and emerged as the numero uno.
The renowned cricketer Virat Kohli is regarded as one of the top batsmen in the world and has a huge fan following across all major social media platforms. His presence in social media is dominated by strong and leveraging moments in cricket. MX TakaTak would mark a major win with the iconic cricketer joining the short video platform. The global sports icon will not just create fun and exclusive TakaTak videos but also participate in live streams and hashtag challenges and offer fans to get a closer look at him from the field. The posts by Virat will give the audience a glimpse into the candid moments from this day to day life.
Virat Kohli on joining hands with MX TakaTak commented that he is really happy and excited to be a part of MX TakaTak and looks forward to having authentic conversations with his fans all over the globe. He also said that the platform would give him a new space to share his moments and give fans an insight into his life.
The CEO of MX Player and MX TakaTak, Karan Bedi commented that online short video platforms have been an early part of the adoption curve, which was primarily led by the growing community of online influencers who exhibit their talent and built their fan base. And with the legendary Cricketer, Virat Kohli creating an account in the platform has made MX TakaTak a part of the cultural mainstream. He also added that they are very glad to welcome the Indian cricket superstar to the MX TakaTak family.