Mzaalo, a gamified video and entertainment ecosystem, announced today that it has struck a strategic partnership with Jio to bring digital entertainment to rural India’s neglected audiences.
Mzaalo’s premium content inventory and rewards environment will be available on Jio’s low-cost phones, making it free to millions of rural Indians, the majority of whom are new to the internet.
150 million Jio phone users will be able to access the Mzaalo app’s premium library of 12,000+ titles, which includes the greatest of Bollywood and regional cinema, as well as original series and music videos, as well as receive rewards from 600+ brand partners.
Mzaalo has also been selected to participate in the Jio Developers Build for Bharat Growth Pad Program in addition to this relationship. Mzaalo and its community will benefit from specific program benefits as members, including the first market access program and year-round Jio technical assistance.
Mzaalo is a blockchain-based gamified video platform powered by Algorand that aims to restore customer trust in content providers and brands. Mzaalo provides users with free access to a variety of content, including movies, originals, live TV, music, and more.
According to Vikram Tanna, COO of Mzaalo, as India’s internet penetration develops, there is a growing need for high-quality online video streaming material. They’re ecstatic to work with Jio to bring their premium content and rewards ecosystem to 150 million+ JioPhone customers in Hindi and nine other Indian languages. Through their partnership with Jio, they will be able to expand their digital footprint and democratize digital entertainment across India’s hinterlands.
The Indian hinterland, or the country’s distant areas, is home to approximately 900 million people, or about 65 percent of the country’s population. Mobile services have reached this population, but they are not as widely used as they are in metropolitan areas.
Hundreds of millions of Indians who have never had access to the mobile phone economy would benefit from this partnership between Mzaalo and Jio.
Mzaalo is available for download on JioStore, the app store for JioPhone devices.
Through a secure and trustworthy video streaming network, users may view premium content and earn rewards while doing so, as well as purchase their favorite items.
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