Nestlé has introduced sustainable paper straws for its chocolate beverage popularly known as Milo in order to reduce single-use plastic. The kind initiative has been partnered with the Indian Premier League team Royal Challengers Bangalore or RCB.
Milo beverage packs, with paper straws, are available across India. Nestlé goals to eradicate 30 million plastic straws with this initiative. The company is also going to make this change for the packs of cold coffees range of Nestle.
The brand team has assured that these paper straws are prepared from renewable sources and are certified by the Forest Stewardship Council (FSC). Mehernosh Malia, director – dairy, Nestlé India, gave a statement regarding this initiative, “This program is one more step towards making a positive environmental impact. The entire team is now working on finding out ways to replace the plastic cover of the straws with a paper cover on the pack.
Our partner, RCB has promoted environmentally responsible behavior and behavior every time. RCB is our one and only natural partner of choice to launch this program.”One thing that should be kept in mind is that Nestlé has already moved on to paper straws instead of plastic straws for Milo in other countries, like Malaysia, Singapore, Sri Lanka, Indonesia, Nigeria, and Pakistan.
The brand is now moving forward with this step to deliver on the company’s global commitment in India “to make 100 percent of Nestlé’s packaging recyclable or reusable by 2025 to protect the environment.”
Colgate-Palmolive also launched the first-of-its-kind recyclable toothpaste tubes in India last month to support its efforts on sustainability, in partnership with EPL which is previously known as Essel Propack.
The brand is now producing recyclable tubes for its Colgate Vedshakti toothpaste and Colgate Active Salt.
Also, Dabur became the first Indian company to get rid of paper cartons for toothpaste.The brand progressed towards removing outer paper cartons from its top toothpaste brand Dabur Red Paste.The paper that is saved by removing the outer cartons will be repurposed to create notebooks for underserved children supported by Child Rights and You (CRY), the leading New Delhi-based NGO.
India said that the outer paper carton from its toothpaste brand Dabur Red Paste is in a pilot with Reliance Retail as the company is attempting to reduce its packaging waste.