Mumbai, 21st August, 2026 – Netcore, a leading agentic marketing platform, today announced that it powered the Government of India’s Har Ghar Tiranga 2026 campaign this Independence Day, delivering the initiative at a national scale through Rich Communication Services (RCS), in partnership with Google and Jio.
The campaign, run to mark the occasion of India’s 79th Independence Day on August 15, 2026, extended the Har Ghar Tiranga movement, which is part of the government’s Azadi Ka Amrit Mahotsav initiative and encourages citizens to hoist the national flag at their homes. This year’s edition reached citizens across the country with rich, interactive messaging, encouraging participation in the campaign’s core actions: hoisting the national flag, uploading celebratory selfies, and sharing Instagram stories.
The campaign delivered:
- 100M+ outreach, reaching citizens across India through RCS-enabled messaging.
- 35% read rates, reflecting strong engagement with rich, branded messaging delivered directly to users’ native messaging apps.
- 1M+ clicks on campaign-specific actions, including hoisting information, selfie uploads, and Instagram story shares.
Har Ghar Tiranga 2026 stands as one of the strongest real-world demonstrations yet of RCS operating at a true national scale, combining the reach of a government-led public initiative with the rich, interactive, verified-sender experience RCS is built for. The campaign brought together Netcore’s messaging and engagement infrastructure, Google’s RCS technology, and Jio’s network and subscriber base to deliver a citizen-facing campaign of national significance entirely over RCS.
“Har Ghar Tiranga 2026 shows what’s possible when RCS is deployed at a true national scale. Reaching over 100 million citizens with a campaign that felt personal, verified, and interactive, and seeing that translate into a million-plus actions on hoisting, selfies, and stories, is proof that rich messaging can carry a moment of national significance. We’re proud to have powered this campaign for the Government of India, alongside Google and Jio,” said Girish Chaturvedi, Chief Business Officer of cPaaS, Netcore.
About Netcore
Netcore is a leading agentic marketing platform that helps brands create personalised, omnichannel customer experiences at scale. Powered by AI, Netcore. Customer Engagement Suite enables businesses to unify customer data, activate intelligent segments, and orchestrate meaningful interactions across the customer lifecycle. Trusted by over 6,500 brands globally across e-commerce, retail, banking and financial services, media and entertainment, and travel, Netcore.ai works with leading enterprises including Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, Pizza Hut, and Crocs. Netcore.ai is appraised at Level 3 of ISACA’s CMMI® by Equalitas Certifications Limited, underscoring its commitment to process excellence. For more information, visit netcore.ai
