The launch of CavinKare, Indica’s new TVC with the hashtag “Always Ready” has been announced.
The most recent TV commercial addresses consumers and promotes the brand’s excellent suggestion of 10-minute hair colouring, allowing viewers to always be completely prepared for any opportunities and occasions.
It displays a jovial discussion between two young women. By providing users of hair colour with a straightforward and practical solution, the TVC hopes to address the issue of messy, time-consuming hair colouring formats. The advertisement will be broadcast in Hindi and other regional languages on digital platforms and major television networks.
Rajat Nanda, Business Head – Personal Care, CavinKare, offered the following statement in response to the TVC: “Since its inception, Indica Easy has always been at the forefront of constant innovation to provide a range of products in the hair colour category that embodies great quality and value. This new TV commercial was created to meet the customers’ expanding needs and to better understand the contemporary challenges that people face concerning their hygiene.
The novel TVC features a lighthearted conversation between two young women who are on their way to a party and just got back from work, both against a colourful backdrop. The second wonders whether the first would require much time to prepare and questions her. However, as it turns out, Indica Easy’s shampoo hair colouring takes only 10 minutes to get the woman ready for the celebration. By providing users of hair colour with a straightforward and practical solution, the TVC hopes to address the issue of messy, time-consuming hair colouring formats. Popular digital channels and national television networks will air the advertisement in Hindi and other regional languages.
I applaud the team for using this TVC to convey a strong yet memorable message and for highlighting the importance of always being prepared for any opportunity. We are confident that this new campaign will help Indica Easy maintain its market-leading position as the No. 1 shampoo hair colour product and forge a lasting relationship with our customers while inspiring them to live life with confidence.
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