New TVC for Redmi Note 9 Pro Max: Mi India


Smartphone maker Mi India has launched a new TVC for the Redmi Note 9 Pro Max after the emergence of the latest model. Conceptualized and carried out by Bangalore-based company associate Brave New world, the 60-second digital edit features a visually rich maximalist aesthetic to underline the infinite possibilities and functions of the device.

The ‘hero’ of the commercial of Redmi Note 9 Pro Max – is showcased zip-zapping through the video that specializes in features like its cameras, battery, graphics, and processor. The commercial is fast-moving and is complimented with an attractive soundtrack.

“We determined that the device had to be the primary character of the tv ad all while weaving with a compelling narrative around its features. The video sequence is about inside a metro compartment which is symbolic of the microcosm of the ‘Note’ cult.” Sandeep KS, associate director, Redmi India marketing, said.

The Redmi Note 9 Pro Max is a power-packed device that believes it has the license to delight and creating a commercial that does justice to its advanced camera and overall performance capabilities were always going to be a challenge

The Redmi Note 9 Pro features a 6.67-inch full-HD+  IPS display. It is powered by the octa-core Qualcomm Snapdragon 720G SoC, paired with up to 6GB of LPDDR4X RAM, and additionally offers up to 128GB of UFS 2.1 storage. The Redmi Note 9 Pro features a quad rear camera setup that consists of a 48-megapixel primary sensor, an 8-megapixel sensor, a 5-megapixel sensor, and a 2-megapixel sensor. There is also a 16-megapixel selfie shooter at the front.

“The task has become even more exhausting because of the pandemic and the worldwide lockdown. Shooting an advertisement of this type in Ukraine with the entire team stationed in location, the director in Tel Aviv, and the agency and client teams in Bangalore was path-breaking in many methods a rewarding experience for the team with loads of latest learnings. The team at Xiaomi was all in for an out of the box bold technique as in opposition to the standard listing of functions with very little life moments.” Joono Simon, chief creative head, Brave New World, said.


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