For the reason that the COVID pandemic commenced final 12 months, many mainstream guides have upped their consciousness on pay. The dwindling ad sales during the COVID-precipitated lockdown pressured lots of them to search for other sales alternatives. Whilst some positioned their content material at the back of paywalls others appealed for reader help thru donations.
Inside the first panel discussion of Digipub Week, a three-day-lengthy collection approximately the intricate commercial enterprise of net publishing, we explore the demanding situations and possibilities the shift to pay will bring.
Sreekant Khandekar, co-founder and director, Afaqs, moderated the consultation. The panelists had been Durga Raghunath, digital head, times internet (TIL); Puneet Jain, CEO, HT virtual information; Sanjay Sindhwani, CEO, The Indian express online; and Deepa Parikh, senior presales chief at Akamai technologies.
Khandekar began the dialogue by using tracing the evolution of news websites. He found that though the verbal exchange round pay has been around for a long term, within the remaining 12 months, he has seen it being talked about a long way more severely than earlier. He requested the panel to spotlight what they felt are, the motives for this.
Raghunath of TIL mentioned three developments that she has found inside the post-COVID global. “I have a visible substantial hobby in staying knowledgeable. The reliance on professionals has expanded and, those don’t need to depend only on social media. Subsequently, there is extensive ease with payments,” she said.
Jain of HT digital news said that the enterprise now has the dimensions and the overall infrastructure to construct subscription-first corporations. The consumer behavior toward purchasing digital content material has escalated in different industries, and that has had it affect virtual information as nicely. It has been 18 months because HT released its subscription journey. Jain shared their learnings from it.
The panel additionally spoke approximately the difference between the ad revenue model and the subscription sales version and how they feature collectively. It also touched upon the tech and security problems concerned within the subscription model.
Digipub Week, to be held from September 27 to September 29 is powered by way of Akamai technologies, with AndBeyond.Media and Zee digital are appearing because of the companion sponsors.