One of the top skincare company Nivea India launched its own sales platform, expanding its reach deeper into the e-commerce market. The website which provides skincare and personal care items from Nivea will service consumers across India, the company said in a statement. The platform would be besides Nivea’s presence in the fast-growing e-commerce market via its many channel partners, it added.
It offers customers the chance to discover and shop for the new releases or their regular NIVEA favorites from the comfort of their homes. With the advent of the winter season and the holidays at its height, this website also provides a variety of prepackaged combos such as “Family Care” and seasonal selections such as “Festive Care” and “Winter Care.”
Many suppliers approach consumers directly and supply their goods to the doorstep. Earlier, Nivea collaborated with food distribution sites such as Zomato, Swiggy, and e-pharma portals such as Pharmacy to boost its involvement in e-commerce. She celebrates this experience for herself and the benefit that face wash has on her skin, which now looks safe and silky. Also, to mark the launching of the website, the app now offers an exclusive loyalty scheme called the ‘NIVEA CARE FAMILY’ which extends rewards such as higher discounts, sneak previews of new releases, exclusive deals to customers.
Sachin Killawala, marketing director of Nivea India said, “In line with our vision to be ’emerging India’s most Liked and Valued Skincare Company ‘we have taken significant strides over the last few years to become a digital forward-looking brand of choice for Emerging India. This website is also in line with our wider goal of digitizing our entire sector, including our e-commerce and Omni channel distribution, supply chain forecasting, packaging production, and digital quality mapping.
The platform also represents our core principle of Caring for our customers by giving them easy and safe access to their essential skincare and personal care items,” said Killawala.
“NIVEA, via its online shopping subsidiary, is now shipping orders made on this site at the doorstep of customers in close to 17,000 PINs worldwide. As a promotional deal, customers can enjoy up to 50% off on all NIVEA goods on the website and free delivery on all orders. Both cashless payment methods are approved to ensure secure, non – contact distribution. Besides Nivea’s involvement in the fast-growing e-commerce market through its many partner companies, the portal will be integrated.