Niyo, India’s leading digital banking fintech, last week rolled out its first-ever advertising campaign #JustCantWait. Subsequently, the fintech also unveiled a second campaign #WantMore in the same week. The campaigns have been launched to promote “NiyoX”, the all-new state-of-the-art, 2-in-1 savings and wealth account, aimed at Millennials and GenZ.
Both the Television commercials for NiyoX have been conceptualized by ‘Sideways Consulting’ and produced by ‘Picturewali’. The commercial was officially launched on the Hotstar website and mobile app on 30th April, amidst the buzz for the ongoing Indian Premier League (IPL). Through their latest ad campaigns, Niyo aims to reach out to its wide customer base of over 45 Million users.
The new ad campaign for “NiyoX” directed by Sharmista Nag features popular OTT stars Ayush Mehra and Radhika Mehrotra. The #JustCantWait and #WantMore ad campaign have been curated for the modern youth who believe in instant culture and are agile, curious, and aspirational but apprehensive at the same time to settle for anything less. The ads have been creatively designed showcasing relatable moments from an endearing couple’s life that have been linked to NiyoX product offering.
The NiyoX banking app offers Millennials and GenZ a banking experience unlike ever before. The fintech banking app launched in partnership with Equitas Small Finance Bank enables the customer to open a ‘two in one’ savings and wealth account in only 100 seconds. NiyoX offers a unique 007 banking with industry best features like- 0 balance savings account, 0 commission on mutual funds and up to 7% interest on savings.
Niyo, the setting ground for neo banking in India is an efficient, tech-enabled financial offering. Through the launch of these cool and quirky #JustCatWait and #WantMore ad campaign, Niyo aims to encapsulate the essence of NiyoX. With the launch of their latest offering NiyoX, a full-suite banking app, Niyo is all set to transform the traditional banking experience by paving the way for the future of contemporary banking.
Vineet Sethi, the Chief Marketing Officer at Niyo, commented on the launch of NiyoX saying, “With digital innovation at the heart of everything we do at Niyo, we decided to empower them further and boost their banking experience.”