Nykaa in its campaign #WearYourVibe launches a slick film


Picnics in the park, beach vacations, cold drinks, and warm sun patting your face – SUMMER is here and so is Twenty Dresses by Nykaa Fashion to help you make cool fashion expressions with its newest ‘Summer Edit’. Showcasing the refreshing Alaya F, the brand ambassador, the coordination is unblushing original and offers something for all kinds of personalities.

The all-embracing Summer Edit features two collections ‘All Things Retro’ and ‘The Work-Wear Edit’ that each discovers the summer feeling appropriately in its own unique way. Each item of clothing from this collection contributes perfectly to blending comfort and style while bringing out a lively twist.

#WearYourVibe in a bright colour pattern and vibrant selection with prints that change from OOTD to OOTN but are all RETRO. To bring joy into your summer closet with hot pinks, cool blue hues, floral prints, and bell sleeves, be ready to take a journey down the wistful times fused with modern cuts and hems.

From our last-minute meeting texts and emails to discussions and debates with friends that are never-ending, the elevator sees it all. The film shows Alaya in various moods and styles, living through different scenes of life, whether she is being mature or pretending to be one. With each mood and energy comes an outfit that adds to your character of the day. While Alaya’s work-mode showcases a mint-green tweed pant- set with a short jacket, styled effortlessly with accessories, for daily errand runs, she is seen wearing a skirt co-ord set in bold floral print.

The coordination highlights a range of polished and professional outfits under ‘The Work-Wear Edit’ for days at the office or a hybrid setup with relaxed pieces for an informal yet appropriate work-from-home style. The set boasts the resourcefulness of the collection as a whole, where the matching pants and short blazer set are designed to get you through a rough day at the office or create a great impression at that next big meeting.

No matter your vibe, Twenty Dresses has an outfit for each energy, whether you’ve accepted being a mature adult or you’re still pretending to be one. The campaign shows that it is time to break up with boring neutrals and instead #WearYourVibe as your go-to summer style.

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