Old Spice an American male grooming product brand is creating the world’s longest-lasting white elephant game on social media. The world’s longest-lasting white elephant game by Old spice will be soon rolling out through Instagram.
White elephant game can be played by sending festive invites detailing the particulars of the party and bringing a wrapper that is an anonymous gift to the shindig. Then the players can draw numbers to determine who gets to unwrap and present when sitting in a circle and place the gifts in the center, preferably under a festive tree. The person who drew #1 gets a chance to select from the piles, open it, and holds it up for all to see. Then the person who drew #2 will decide whether to steal the gift or unwrap a mystery present from the pile. The game continues to win such a fashion, with each person getting a chance to steal someone’s gift or unwrap their own surprise, When there are no more unwrapped gifts, the person who drew #1 gets one last turn, If they decide not to steal a gift, the game continues until someone decides to keep their gift, rather than steal.
The users can visit the Old Spice Instagram page to access the game. The users can play the game freely or swap it with a friend to access prizes in a digital chain. The winner of Old Spice’s spin gets valued at $13000 in which includes a custom Old Spice billiard table, branded merchandise, flat-screen TV, and other items, the company said.
The American company Old Spice is looking to translate the most popular white elephant gift swap game to social media as the holiday activity, the engagement in the game will help many to reduce the stress of not being going outside anywhere or due to work load due to the new normal working conditions because of the COVID 19 pandemic. Old Spice is trying to give its customers a fun approach from the stress of COVID 19 impact. Old Spice at the same time is marketing its new Bearglove and Krakengard deodorant holders.