The online retail market in India is flourishing and e-commerce players including Flipkart, Amazon and Snapdeal are the top players. These retailers are coming up with a slew of programmes that will help them lure millions of sellers from different parts of the country to their online marketplaces.
As per the estimation of the e-commerce firms, there are over 1,00,000 active sellers on the online portals inIndiaas compared to the number of e-commerce sellers inChina. In order to enhance this number rapidly, the e-commerce firms are coming up with various initiatives such as launching dedicated YouTube channels and roping in training institutes to partner with handicraft centers to set up manufacturing hubs in different cities.
Furthermore, the e-commerce players have set determined goals as well. For instance, AmazonIndiathat debuted around 18 months back with only 100 sellers is now boasting a portfolio of 16,000 vendors on its portal. It is believed that the firm will be building the vendor base by multiple folds in the next few years. AmazonIndia’s affiliate website Junglee has helped the firm to receive 100,000 sellers so far.
Notably, AmazonIndiahas proposed several programmes to shoot up its seller portfolio. The firm has come up withAmazonSellersUniversitychannel on YouTube for potential sellers to learn about selling their products on the marketplace. There are about 100 freelancers who sign and train the new vendors.
Snapdeal has also around 100,000 sellers on its portal and it is in the plans to boast the number 10 folds reaching a million vendors by 2018. Snapdeal has partnered with weavers inVaranasi, North Eater Handicarft and Handloom Development Corp and Rajasthan government to rope in artisans to sell their goods online.
Apart from offering training, the e-commerce portals also support vendors assisting them to build their digital catalogue and handle payments and shipments as well.