Organic India launches #FightRight campaign


As the country grapples with the second wave of COVID-19, the topic of immunity-boosting and building has captivated everyone’s attention. Organic India, a world leader in certified organic herbal and Ayurvedic health products, has launched the #FightRight campaign, which emphasizes the importance of building holistic immunity over time rather than relying on a single treatment.

Soha Ali Khan, a Bollywood actress, and Mithali Raj, the captain of the Indian Women’s National Cricket team, have been enlisted by the company to lead the discourse about immunity development and to promote its extensive variety of organic products.

Akila Chandrasekar, Head Marketing, Organic India said that Fighting the pandemic’s unprecedented situation has made us all appreciate the necessity of having a robust immune system; nonetheless, it’s important to remember that immunity does not develop overnight or via the use of a single substance. To address the expanding health challenges, it is critical to developing holistic wellbeing.

The #FightRight campaign emphasizes the need of living a healthy lifestyle daily, which includes eating nutritious foods, following hygienic practices, walking and exercising regularly, keeping excellent emotional and mental health, and getting enough sleep. It’s critical to recognize that these elements play a key function in regulating and enhancing immunity.

Mithali Raj, Captain, Indian Women’s National Cricket teamsaid that, With the current state of affairs in the country, one of the most critical and first measures toward overcoming the virus is to develop a strong immune system. Due to her regular travel and training, as well as a severe lack of time and resources, she frequently feels the need to reinvigorate her mind and body.

Organic India’s vast choice of organic teas might be a winning combo for boosting the immune system because they complement and balance one other and act together. Tulsi, ashwagandha, giloy, and turmeric in ORGANIC INDIA’s immunity kit perform the same role today, just as it takes time to form a strong team with each member playing a role.

Organic India just released its Immunity Kit, which includes a specifically curated mix of herbal supplements and infusions rich in herbs like Kwath, Ashwagandha, Giloy, Tumeric, Tulsi, Ginger, and Cinnamon that are known for their immunity-boosting and health-giving capabilities.

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