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Branding and Advertising
The “f-factor” of Packaging- the feel factor
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January 15, 2013
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Campus Spotlight
Campus Spotlight : “De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM Ranchi
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October 30, 2012
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Sales and Distribution
It’s tough time for yummy chocolates, biscuits and noodles
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September 22, 2012
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Marketing
Legendary Milkman of India, V Kurien dies
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September 9, 2012
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