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Product Reviews
Raymond extending to shampoo market by launching ‘Beer Shampoo’
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November 23, 2012
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Sales and Distribution
Competition in Consumer Durables market hots up this festive season
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November 18, 2012
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Branding and Advertising
How to get the positioning right?
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November 15, 2012
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Sales and Distribution
FDI in Retail Series # 2 – A boon for the Indian Retail System
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November 13, 2012
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Students Corner
Undifferentiated Marketing
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November 12, 2012
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Case Studies
Case in Branding: Brand Positioning of ‘Maggi’
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November 7, 2012
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Marketing
NDTV ends marketing alliance with Star
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November 5, 2012
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Sales and Distribution
Sony’s new campaigns to boost up VAIO sales
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October 30, 2012
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Consumer Behavior and CRM
Deals are not the only factor to woo shoppers!
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October 30, 2012
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Students Corner
[Marketing Concepts]Concentrated Marketing
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October 30, 2012
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