Panasonic introduces a new campaign for AI-enabled Refrigerator


Reinforcing its commitment to provide its customers with unrivalled lifestyle solutions, Panasonic India has unveiled its latest digital campaign, ‘IntelligentHAI’ for its all-new range of refrigerators powered by AI (Artificial Intelligence). The advertisement highlights a day in a traditional Indian household’s life while showcasing the technologically advanced and responsive Panasonic refrigerators that cater to a family’s varied demands. The campaign has accrued millions of views across platforms since its announcement.

The campaign involves a series of 5 multimedia short films. Concepted and implemented by Landmark Dentsu, Dentsu Aegis Network (DAN) India’s integrated full-service communications agency, the films establish Panasonic AI refrigerators as a smart machine that not only saves electricity but also recognizes and adjusts to keep up with the fast-paced lifestyle of all family members. So each film illustrates a feature that Panasonic India is unique and proprietary for.

Shirish Agarwal, Head – Marketing and Communication, Panasonic India, said, “Our latest campaign encompasses all digital touchpoints, highlighting Panasonic introducing groundbreaking technology to fix real-life problems and adding quality and convenience to our customers’ everyday lives. Our campaign shows how #IntelligentHAI is our new refrigerator series, as it specifically recognises and adapts to the needs of our family member.

“The Artificial Intelligence idea of refrigerators seems to be at a very early stage in India, and it is not well known to people. Therefore we thought of breaking down its meaning into the simplest form to make it more relevant and ambitious for our new-age clients. We picked up one of Hindi’s most widely used words – HAI – and provided it with a twist to bring AI’s meaning into it,” added Ujjwal Anand, Country Manager, Milestone Dentsu.

Every movie shows the cutting-edge functionality of the latest artificial intelligence platform powered by Econavi Sensors-Intelligent Door Sensors, Intelligent Light Sensors, Intelligent Temperature Sensors, AG Clean Technology and Jumbo Storage.

Panasonic’s new series of refrigerators are easy to use, compact and just right for our lifestyle.  Panasonic refrigerators are available at all leading retail stores and one can be bought on Amazon as well.

Finally, you’d imagine an outrageous price for too much technology, architecture, thinking and purpose combined for energy-saving capability. But at an affordable price, Panasonic provides advanced Japanese technologies and high-quality standards which means that any buy gives you more value for your hard-earned money.


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