Mumbai, October 30, 2026: Constipation is rarely just about not being able ‘to go’. For many, it can also mean dealing with multiple related problems, disrupting everyday routines. Putting the spotlight on these familiar but often under-discussed concerns, New Dulcoflex Liquid, from Opella, has unveiled its new #1SmartSolution campaign featuring acclaimed actor Pankaj Tripathi. Conceptualised by McCann India, part of Omnicom Advertising India, along with the Opella team, the campaign uses humour and a relatable workplace scenario to encourage a more open conversation around constipation and highlight a simple proposition: one smart solution for constipation and it’s three associated problems: bloating, straining and hard stools. At the heart of the campaign is a new ad film featuring Pankaj Tripathi. With his signature warmth and understated wit, Tripathi introduces the new Dulcoflex Liquid, bringing the brand’s #1SmartSolution proposition to life in a memorable way.
For consumers, constipation is not always a single-symptom experience. The accompanying discomforts can make finding the right relief feel confusing. Dulcoflex Liquid’s twin-power formula simplifies this choice, delivering on the brand promise to provide assured and efficacious relief. Combined with an ingenious taste of fennel flavour and an affordable price point of INR 150* for a 150 ml pack, Dulcoflex Liquid reinforces Opella’s commitment to putting self-care in the hands of many more Indian consumers.
Watch the campaign film here: https://youtu.be/jARD10OgPvU?si=axwJ8PJo_xt3b2SK
Talking about the campaign, Nupur Gurbaxani, Head of Brand & Innovation, Opella (India), said, “Constipation impacts 276 million Indians daily. However, one third of those affected never seek help, and almost half rely on ineffective home remedies. For years, popular culture and advertising have turned constipation into a joke, downplaying the real struggles of those suffering from it. As a leading brand in this category, we see our role as going beyond offering an effective solution. We also have a responsibility to make constipation a more open conversation. With Dulcoflex Liquid’s new campaign, we’ve used empathy and relatability to acknowledge the real consumer struggle without trivialising it.”
Himanshu Bakshi, Managing Director, Sanofi Consumer Healthcare India Limited, said, “At Opella, we believe self-care should be radically simple. That’s why we’re excited to introduce Dulcoflex Liquid, an easy and effective solution that helps consumers take control of an everyday health need.”
Saksham Kohli, Executive Vice President, McCann India, added, “Our creative challenge was to make the conversation around constipation lighter and more relatable without trivializing the problem. We built the story around the endearing camaraderie between Pankaj Tripathi, playing a friendly boss, and his reportee. Pankaj brings warmth and familiarity, while the situation brings in humour. At its core is a very simple idea: when constipation can bring more than one problem, Dulcoflex Liquid offers One Smart Solution.”
About Dulcoflex®
Earlier known as Dulcolax; Dulcoflex is a brand empowering people to manage constipation effectively and confidently. Since 1948, Dulcoflex has pioneered science-based solutions for digestive health. Carrying the distinction of being the only brand on the NASA formulary and first-aid kit for constipation relief, the brand offers a broad range of predictable, well-tolerated products across formats like tablets, suppositories and now liquid covering every relief need. Present in more than 60 markets worldwide, Dulcoflex continues to combine innovation, education, and advocacy to break the taboo around constipation; while helping consumers reclaim their daily potential. Follow and find more details on Dulcoflex-Instagram
About Opella Healthcare India Private Limited
Opella Healthcare India Private Limited is a part of the global entity – Opella, which is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. Opella is the proud maker of many of India’s and the world’s most loved brands, including Dulcoflex, Buscogast, Enterogermina and Lactacyd. Having a global B Corp certification, we are active players in the journey towards healthier people and planet. Find out more on www.opella.com
