Mumbai, June 18, 2026: Parle Products, India’s leading manufacturer of biscuits and confectionery, has unveiled its new Father’s Day campaign under the tagline ‘Dil Ka Apna Emergency Number.’ The campaign is a tribute to fathers who stand as a constant source of strength, encouragement, and reassurance for their children through every stage of life.
Conceptualised and crafted by Please See the campaign captures a universal emotion, how fathers are often the first people we think of in moments of uncertainty. Whether faced with a challenge, a difficult decision, or an unfamiliar situation, their presence and belief in us provide the confidence to move forward, even when they may not have all the answers.
For decades, Parle has been a part of countless family moments across India, quietly present through everyday conversations, celebrations, and shared experiences. Much like a father’s dependable presence, the brand has built its relationship with consumers on a foundation of trust, warmth, and reliability that transcends generations, cultures, and geographies.
Commenting on the campaign, Mayank Shah, Chief Marketing Officer – Marketing, Parle Products, said, “Fathers often express their love not through grand gestures, but through their constant presence, guidance, and unwavering belief in their children. Their reassurance has a unique way of giving us the confidence to overcome challenges and embrace new opportunities. Through this Father’s Day campaign, we wanted to celebrate these everyday heroes and the values of care, trust, and togetherness that they embody. These are values that have also shaped Parle’s relationship with Indian families for generations.”
Celebrating the enduring bond between fathers and their children, the film highlights how dads are often the first call in moments of need. Through guidance, reassurance, and unwavering support, they help shape confidence, resilience, and a sense of security. The campaign is a heartfelt tribute to fathers who continue to be a constant source of strength through every stage of life.
With this Father’s Day campaign, Parle Products continues its legacy of celebrating meaningful relationships and everyday emotions that bring families closer. By honouring fathers and their enduring impact, the brand reinforces its longstanding connection with Indian households built on trust, care, and shared moments.
Link to the TVC: Here
Campaign Credits:
- Client – Parle Products Private Limited
- Brand – CMO – Mayank Shah
- Deputy Brand Manager – Suraj Kaul
- Creative Agency – Please See
About Parle:
Since 1929, Parle has grown to become India’s leading manufacturer of biscuits, snacks and confectionery. As the makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.
An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. It has made it a tradition to deliver both health and taste, with a value-for-money positioning that allows people from all classes and age groups to enjoy Parle products to the fullest.
With a reach spanning the remotest villages of India and major cities across the world, the House of Parle has become synonymous with trust, globally.
