Mumbai, May 07, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, has unveiled a vibrant new TVC for Parle’s Wafers, riding on the spirit of togetherness and cricket during IPL 2025. Titled “Taste ka Social Snacking,” the campaign positions Parle’s Wafers as the ultimate snack for every social gathering, from laid-back hangouts to spirited celebrations.
With an engaging and relatable storyline, the TVC showcases how Parle’s Wafers bring people closer—whether it’s forming new friendships over a shared pack at work or dancing away at lively parties. The ad blends everyday social interactions with the unbeatable crunch and flavours of Parle’s Wafers, reinforcing its appeal as the go-to snack for every occasion.
Backed by Parle’s legacy of trust and taste, Parle’s Wafers offer bold, share-worthy flavours crafted for the ultimate snacking experience. The campaign tagline, “Taste ka Social Snacking,” aptly captures the essence of the brand—delivering irresistible taste and shared joy with every bite.
Commenting on the campaign, Mayank Shah, Vice President, Parle Products, said, “With ‘Taste ka Social Snacking,’ we wanted to celebrate the joy of sharing and togetherness that snacking often brings, especially during the high-energy IPL season. Parle’s Wafers are crafted to complement every mood and moment, whether it’s a quite catch-up or a full-blown party.”
The campaign will be amplified through a mix of digital, on-ground, and television touchpoints, ensuring Parle’s Wafers become an essential part of consumers’ IPL experience for consumers nationwide.
Link to the TVCs:
- Hindi: Watch here
- Kannada: Watch here
- Malayalam: Watch here
- Tamil: Watch here
- Telugu: Watch here
Campaign Credits:
- Client – Parle Products Private Limited
- Brand – Parle’s Wafers
- VP Marketing – Mr. Mayank Shah
- Product Manager – Mr. Nivesh Gupta
- Deputy Brand Manager – Mr. Anshuman Sharma
- Creative Agency – Rediffusion Brand Solutions Pvt Ltd
- Production House – Karman Line Films
- Director – Kunal Pardeshi
