Paytm latest campaign ‘Phone par kaun tha?’ inspired by viral video ‘Rasode me kon tha’


Inspired by the viral video ‘Rasode me kon tha’ by Yashraj, Paytm has launched its new campaign ‘Phone par Kaun tha?’. This campaign features TV actor Rupal Patel’s viral Kokilaben character to spread awareness on KYC-related frauds.

The video, which has turned into a web sensation via social media, illuminates customers on how they ought not to fall prey to fraud calls or SMS, and shield themselves from phishing tricks.

The exchange ‘Kaun Tha’ got viral after artist Yashraj Mukhate diverted a scene from the TV show ‘Saath Nibhaana Saathiya’ featuring Kokilaben (Rupal’s character) into a mash-up song. From that point forward, netizens have been flooding the web with images, recordings and different uses of the exchange in their day by day correspondence.

In the Paytm video ad, Rupal gets a call from somebody professing to be a Paytm executive. The fraud informs that her Paytm wallet has terminated and she needs to download another application to finish her Paytm KYC. She is quickly dubious and shouts “Phone par jalsaaj tha!” (it was a fraudster on the telephone). At long last, she encourages watchers to be careful with such fraud calls and SMS.

Talking on the viral ad, Abhinav Kumar, Vice President at Paytm stated, “A brand’s drawn-out strength and review lies in versatility and remaining on top of current patterns. Both social media influencer Saloni Gaur and TV entertainer Rupal Patel have been moving via online media for a long time. While Saloni has gotten a lot of hero worship for her parody and hilarious interpretation of news, Rupal’s prominence has taken off after artist Yashraj Mukhate diverted a scene from her past show into a tune that was generally enjoyed and shared via web-based media. It appeared well and good for us to exploit the progressing pattern. We realized they would be powerful in conveying a significant public assistance message, in a way that isn’t just seen yet, also loved and shared by our customers.”

He further included, “As more residents embrace financial services in the nation, it has gotten critical to make mindfulness around how to remain safe while executing on the web. Fraudsters have been tenacious in attempting to hoodwink customers through calls, SMSs, visit applications. As pioneers in the business, they have volunteered to bring issues to light and teach residents. Their most recent recordings are notwithstanding the not insignificant rundown of activities Paytm has embraced to protect individuals from deceitful components. They trust that the recordings are appreciated by the viewers as well as prevail with regards to advising and instructing them en route.”

The key message Paytm informs their customer that the Paytm KYC process can never be finished by downloading some other application. Customers ought to never share their data, for example, OTP, Passwords, CVV, or PIN with anybody, and not fall prey to any ‘unrealistic’ offers. The organization urges clients to report all such incidents through the app as well as to the nearest crime branch so that appropriate action can be taken.


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