PayU, a digital payments solutions provider to online merchants and it has partnered with Google Pay, which is a leading digital payments application, to introduce tokenized payments flow for merchants. With this partnership, PayU’s merchants can offer Google Pay users the option to use their debit cards, credit cards, or Google Pay UPI to make repeated payments without having to physically share their card details.
In a joint official release, it stated that the card information is tokenized, and the digital token is connected to the phone, allowing Google Pay users to make repeat payments seamlessly and securely and during checkout, users can avail one-click payment experience as they do not have to re-enter the payment data. The one-time- password is read automatically, and the payment is processed instantaneously, without redirections to third-party sites, and it’s 3d secure.
According to, Mohit Gopal, Senior Vice President, and Strategy Head, PayU India, while commenting on the collaboration said that as digital transactions become the norm, it is necessary to equip merchants with modern payments solutions and also added that the tokenized payments offer a highly convenient, safe, and friction-free payment experience, and the company is excited to partner with Google Pay to make this available for the company merchants. It will help the company to build long-lasting trust and loyalty with customers, reduce risks of cart abandonment and payment failures, and scale up their businesses.
Recently, Indifi technologies in tie-up with PayU has announced their new product Early Credit which focus to meet the working capital issues faced by vendors, due to the lack of short-term credit options in the market. This new product is a short-term credit solution designed to address this particular need. It is a short duration fund that merchants can avail of and is credited to their account every Friday based on the previous weekend sales. The company’s 4,50,000 merchants can avail credit amount starting from Rs 25,000 up till Rs 50,00,000. Once credited, these merchants can ensure that all their weekend operations are managed without any problem. The company will process and facilitate transactions, which will be contactless and digital
PayU was started in 2002 and is headquartered in the Netherlands. It grants online businesses to accept and process payments through payment methods that can be accessed with web and mobile applications. PayU is a fintech start-up.