PepsiCo India, Airtel ink co-branding pact


In the co-branding deal between PepsiCo India and Bharti Airtel, prepaying users from the Sunil Mittal-leaded Telco can get up to 2 GB of free 4G data from September 1st. Among others, the manufacturer of Pepsi cola and Lay’s snacks wants to use the increase in mobile internet consumption to raise snacks, as more people are still working at home during COVID days.

The Pepsi-Airtel Deal, which takes place live September 1, will splash India’s second-greatest telco brand on Lay’s, Kurkure, Uncle Chipps and Doritos bundles, as well as advertisements to endorse PepsiCo India TV channels Indeed, Bollywood’s Indian arm of US drinks and snack-makers have roped huge names to unleash a consumer-oriented media war in separate announcements.

Akshay Kumar and the ad Lays, Ranbir Kapoor, the most important PepsiCo India managers, will be featured in the ad ‘Kurkura.’ Insights show that customers love our goods and are looking for convenience to work and to look at the content at home … the collaboration with Airtel is a great fit that will complement the consumer’s in-home experience. Dilen Gandhi, Senior Food Manager, PepsiCo India told ET said, “the Airtel pact is also an example of how leading corporate brands customise their initiatives based on consumer insights.

Shashwat Sharma, the chief marketing officer in Airtel, said the telco partnered with “the fact that the PepsiCo agreement will also allow PepsiCo to provide customer loyalty with complementary data to open up a world of digital snacks on Airtel Thanks when they purchased their favourite package of snacks.”

Under the deal, Airtel’s prepaid customers, which account for almost 95% of the approximately 280,000,000 user base, will benefit from the free purchase of Lay’s, Kurkure, Doritos and Uncle Chipps by 4 G data advantages. Rs 10 and Rs 20 packs. You will receive 1 GB of free snack package details at Rs 10 and 2 GB for Rs 20. You can pay the offer by a single mobile number three times. This means that a family with three prepaid connexions can collectively sell free data vouchers 9 times during the Pepsi-Airtel consumer initiative which is valid up to 31 January 2021 to buy these Pepsi snack foods. Airtel also signed a Pepsi deal at a time in which the customer’s data use of the telco grew sequentially to 16.3 GB, down from almost 15 GB in the month of June.

Airtel customers will need to search the free data voucher code printed in the Airtel Graces application and enter your voucher for the benefits of Airtel’s Lay’s, Kurkure, Uncle Chips or Dorito packs. Gandhi said Airtel’s partnership is a direct win-win, as both PepsiCo’s consumers have a chance to re-load data during their work at home. This agreement, too, would be a unique way for Airtel to communicate with customers in a “washing way,” in that it would be a matter of not addressing tariffs, networks, or customer experience through normal consumers’ contact pathways


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