March 5, 2013: Piramal Enterprises Ltd. has recently launched its antacid in the OTC segment ‘Polycrol+Xtr Strong’ which the company claims has proved to provide extra strong action against acidity in five minutes. The company has chosen Olympic medallist and five times World Champion, MC Mary Kom as the brand ambassador.
‘Polycrol+Xtr Strong’ which come with advance formula and has got Sodium Alginate and High Acid Neutralizing Capacity is said to deliver faster relief from acidity and heart burn. Polycrol which was launched nearly 40 years back has already earned the reputation of the one of the most trusted antacid brand in the market.
According to Kedar Rajadnye, President Consumer Product Division, Piramal Industries Limited “Beginning from the product, packaging to promotion, Polycrol + Xtra strong will be the first-of-its kind innovation & we are confident that it will create disruption in the antacid category in the country”. The new antacid will be available from 60 ml to 450 ml in the price range of Rs.25 to Rs.145.