PivotRoots acquires DeepFlux to strengthen MarTech capability


PivotRoots, a Mumbai-based digital marketing agency, has purchased DeepFlux, a MarTech consultancy, for an undisclosed amount. DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in running the new organisation as Business Head.

DeepFlux will be integrated into PivotConsult, the company’s Martech lab and consulting branch, in order to achieve its goal of creating a future-oriented marketing lab. Abhimanyu Vyas, a co-founder of Deepflux, will join Yogesh Kothari as the business head of PivotConsult. Tarun Taneja, who had joined DeepFlux as a late-stage co-founder, would remain with PivotConsult.

He was the head of AI and machine learning at DeepFlux and will continue to oversee the joint venture. “We believe this association will prove to be a game-changer in serving the needs of Indian and global customers with data analytics and ML-based marketing solutions, especially in the Direct to Consumer(D2C) solutions space to strengthen their pivot’s marketing strategy,” said Abhimanyu Vyas, Co-founder, DeepFlux.

“Abhimanyu & crew has done a tremendous job in building Deepflux in the previous three years,” said Yogesh Kothari, Business Head of PivotConsult, of the acquisition. They’ve built some amazing products in retail, entertainment, and digital acquisition, as well as some great measurement and CDP work; the purchase will help us grow quicker; with DeepFlux, we’re already a 35-member team doing some great work for clients across verticals.

“Our objective is to create a result-oriented marketing lab and consulting vertical that will help our present and future clients achieve improved efficiencies and outputs.” As we continue to expand our offer to local and worldwide brands, I am thrilled to welcome Abhimanyu, Tarun, and the DeepFlux team to PivotRoots,” stated Shibu Shivanandan, Co-founder and Managing Director of PivotRoots.

More information about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India) DeepFlux, which was created in 2018, delivers a range of marketing analytics tools, including a movie box office optimisation suite, external intelligence, and digital campaign optimisation, as well as a market and customer intelligence service.

Disney, Fox Studios, Grasim Industries, Tata Starquik, Woodland, Damensch, GFK, and AT Kearney are among DeepFlux’s clients.

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