All throughout the campaign, different banners and parenting activities were carried out in association with FirstCry. The brand also encouraged over 500 mothers on Instagram to ensure a considerable amount of participation in the campaign.
Mother Sparsh – baby care brand has launched “ #PlantAndPure” campaign that highlights the role of plant based baby products which helps in healthy growth and development of infants. FirstCry, along with other various influencers are collaborating in order to increase the reach and intensity of the campaign. It invites mothers and parents across the country to participate in their online campaign.
In addition to their social media campaign, the brand has also unveiled an array of plant based baby care products. The various range includes Plant powered liquid cleanser, Plant based laundry detergent, Natural baby lotion, Natural baby wash, Natural face cream and plant based diaper rash cream.
#PlantAndPure campaign aims to reach over 5 million parents by featuring diversified range of natural baby products, especially producing by showing the power of nature. To strengthen its reach further, Mother Sparsh has teamed up with India’s largest and highly engaged and closed community of Young Moms, “ FirstCryParenting”. This association will help #PlantAndPure to focus its message among its target audience and create more engagement. More people have joined the campaign to spread a valuable message for the customers.
To form synergies within the industry, the brand is also associating with India’s homegrown ecommerce market, Flipkart to enable the reach of these eco-friendly and natural baby care products. This strategic alliance enables Mother Sparsh to tap Flipkart’s consumer base more than 200 million and reach an ever growing Pan India audience in a more effective manner.
This campaign can be considered as another milestone from the brand, as it aims at spreading awareness on using natural baby products . Mother Sparsh is committed in making high quality natural baby care products which are very less available in the market. The brand is working tirelessly, to help mothers understand the importance of natural products which are in accordance with the environment. The campaign is introduced to also bring about a habitual change in caring little ones.