Nu-Shakti’s new campaign to spread awareness about boosting immunity

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  • Nu-Shakti launched by Royal DSM announced a new campaign #PutImmunityFirst that stresses on the importance of boosting immunity by having the right nutrition to the customers.
  • The main objective of the campaign is to give consumers the right information about the nutrients that boost immunity and empower them.
  • The ad creative is live on YouTube, Instagram, Facebook, Hotstar, etc.

Nu- Shakti a new purpose-led consumer business designed to support better nutrition for India launched by Royal DSM, had announced the launch of its new campaign #PutImmunityFirst.  Daily home fortifiers for staple food like rice and Atta are the major products of Nu-Sakti. The products also include micronutrient powders that can be sprinkled on or mixed into regular food and a powdered fortified beverage mix. Their aim is to develop easily accessible and affordable nutritious products for urban and rural India.

The campaign spread the awareness of how important it is to focus on boosting immunity through adequate intake of nutrients to the people. Micronutrients form an essential part of life. The digital campaign asks people to maintain a healthy nutritious diet to safeguard the health of the family. #PutImmunityFirst stresses that immunity can only be attained by the right nutrition. The campaigns also explain the effect of adding Nu-Shakti’s fortification products to fortify the daily staples. Nu-Shakti also released the series of videos, posts, and gifts across its digital channels as a part of its campaign #PutImmunityFirst. The main objective of the campaign is to give consumers the right information about the nutrients that boost immunity and empower them. The campaign had invited many health influencers to spread awareness of the same. The ad creative is live on YouTube, Instagram, Facebook, Hotstar, etc.

The business director of DSM Alok Kohli responded to the launch of the campaign that it is very important for human beings to focus on the right diet and the right nutrition. Through their campaign #PutImmunityFirst, they try to instill in the minds of people the importance to stay healthy and the role of nutrition in improving health and well-being. Fitness and workout play a major role in maintaining the mental and physical health of people.

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