Pranvayu # Yulu: Breathe and live in the fresh air!


Have you ever thought of life on the Earth without oxygen? It’s never possible to imagine a life without oxygen as the very existence of human beings or living things are dependent on it. The exponential surge of coronavirus during its second wave has caused an acute shortage of medical oxygen in our country.  India being a fast developing country runs out of medical oxygen became the top headline of newspapers in the country.  Many deaths occurred due to lack of medical oxygen in hospitals and many hospitals denied treatment for infected people due to lack of medical oxygen facilities. At the present crisis, it is highly appreciable that corporates or small-scale business sectors are now interested to work for social causes apart from their usual business operations. Most companies exhibit their ethical value by giving back to society.

Recently, Yulu a technology-driven mobility service provider has launched an initiative called “Pranvayu” for door-step delivery of medical grade oxygen concentrators to home care patients of covid-19. Yulu is an e-mobility service provider founded in the year 2017 by Amit Gupta, RK Misra, Hemant Gupta, and Naveen Dachuri and headquarter is in Bengaluru. Yulu integrates urban mobility across public and private modes of transport in cities like Bengaluru, New Delhi, Gurugram, Mumbai, Ahmedabad, Pune, and Bhubaneswar via an application that uses IoT, machine learning, and artificial intelligence.

Pranvayu by Yulu has been started in Bengaluru with an initial delivery of 100 oxygen concentrators. Yulu has set up a team called Yulu warriors by mobilizing its technical resources and ground staff for free delivery and pick up of oxygen concentrators. The oxygen concentrators can be ordered through visiting by providing some necessary details. Once the details are successfully validated, the Yulu’s ground staff (Yulu Warriors) will freely deliver the sanitized oxygen concentrators at your doorstep adhering to safety protocols. Yulu is associated with global sports brand PUMA which supplies oxygen concentrators to support its Pranvayu initiative. An amount of Rs 5000 is collected at the time of delivery of the oxygen concentrator and is fully refundable.

The Pranvayu initiative is expected to save the lives of infected people who are not getting proper treatment because of the lack of medical oxygen facilities in hospitals. It ensures to get treatment for maximum people at home with help of telemedicine or virtual health care services when hospitals are run out of ventilators or beds. The company is also planning to expand its operations to other cities also. According to Abhishek Ganguly (Managing Director, PUMA India, and Southeast Asia), PUMA is proud to associate with Yulu for delivering oxygen concentrators to fight against covid-19 as it helps to recover people at their homes themselves. Yulu deserves loud applause for doing something with great impact when covid-19 restrictions have put a lock on its business for some time.

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