Hyderabad, April 21, 2026: TTK Prestige, a trusted name in kitchen innovation, announced a significant milestone in its retail journey with Prestige Xclusive (PXL) successfully launching 100 exclusive outlets across India in FY26. This expansion marks a strong step forward in enhancing the brand’s omni-presence and improving consumer accessibility across key markets.
The expansion is strategically aligned with TTK Prestige’s evolving portfolio of new-age cookware and appliances. This includes advanced cookware ranges such as Tri-ply, Castlite, and ceramic collections, alongside innovative appliances like the Endura series for multifunctional cooking and the Nutri series for healthier, easy-to-prepare meals. The portfolio is further strengthened by cutting-edge solutions such as 2-in-1 air fryers like Airflip, induction cooktops with whistle counter technology, and the Duo range including the Electro Duo with both induction and infrared cooking. Additionally, the Svachh series—featuring gas stoves with easy-clean technology and pressure cookers with spill-control lids—reflects the brand’s focus on convenience and hygiene.
With a strong emphasis on innovation, aesthetics, and functionality, TTK Prestige offers a wide range of solutions catering to every kind of cook—from everyday home users to experimental and health-conscious consumers. The expanded retail footprint ensures that these innovations are now more accessible than ever.
Beyond expanding reach, FY26 also marks a shift in Prestige Xclusive’s retail philosophy, with stores being reimagined as experience centres. Designed to showcase the brand’s comprehensive range under one roof, these spaces enable consumers to interact with products, explore features, and make informed choices through immersive, hands-on experiences.
Driving this experiential approach is a strong focus on live demonstrations, both in-store and across nearby catchments through engagement with residential communities and RWAs. This hyperlocal activation model has played a key role in building awareness, encouraging product trials, and strengthening consumer connect.
Ms. Akila Chandrasekar, General Manager & Head – Sales and Marketing, TTK Prestige, said, “Our vision is to transform retail into an experience-led journey for consumers. With our stores evolving into interactive spaces, we are enabling customers to truly engage with our products. From live demonstrations to hyperlocal activations, we are building stronger connections and helping consumers make more informed choices for their kitchens.”
TTK Prestige is also strengthening its franchise network, inviting interested partners to explore opportunities through the franchise enquiry lead generator on the TTK Prestige website.
With a dual focus on expanding its retail network and enhancing in-store experiences, the brand continues to reinforce its position as a future-ready, consumer-first company, bringing innovation closer to every Indian kitchen.
