Noida, India, 18 July 2026: PwC India announced the opening of its Advanced Innovation and Technology Hub (AITH) in Noida. Aligned to the firm’s Vision 2030 goals, these hubs reinforce its ambition of building new, technology-enabled delivery models and tapping high-quality talent pools beyond India’s metros.
AITH reflects the firm’s commitment to contribute towards India’s growth story by investing in technology, innovation, capability building, and developing a future-ready workforce. As clients’ needs increasingly become complex, and delivery-intensive, these hubs are designed to bring together sector knowledge, digital capabilities, methodologies, and execution discipline in a scalable operating model.
“AITH represents the next phase in how PwC India delivers value at scale. It brings together our talent, methodologies, digital assets, and specialised capabilities into an integrated model that strengthens consistency, speed, and quality across complex, technology-enabled engagements. As India’s growth story expands beyond metros, AITH will play a significant role in building deeper delivery capabilities while creating meaningful career pathways for talent across emerging locations,” said Sanjeev Krishan, Chairperson, PwC in India.
The Noida hub is a part of PwC India’s broader shift towards setting up next-generation centres of excellence that can support large transformation programmes with quality and scale. The hub will accelerate delivery, optimise operational efficiency, and drive seamless integration across the firm’s consulting, solutioning, and execution teams.
AITH is a significant investment in India’s talent story. “By expanding into Tier 2 and Tier 3 cities, we aim to open access to new talent pools, create structured long-term delivery careers, and build specialised capabilities closer to emerging economic centres,” mentioned Vivek Prasad, Chief People Officer, PwC India. “The move is supported by improved infrastructure, stronger digital connectivity, and maturing local ecosystems that make these cities favourable for high-quality professional services delivery,” Prasad added.
Launched last year, PwC India’s Vision 2030 outlines a roadmap to triple revenues, expand the firm’s current strength to a 50,000-strong workforce by creating 20,000 additional jobs in the next five years, backed by continued investments in technology, AI-led delivery, learning, and capability building. AITH directly supports this ambition by advancing a decentralised growth model that can help broaden opportunities beyond metros while strengthening delivery excellence for clients.
Through AITH, PwC India is building a strategic capability that brings together scale, innovation, and inclusive talent development which would help the firm in unlocking value for their clients, create future-ready careers, and contribute towards the government’s Viksit Bharat vision.
The firm’s next expansion phase includes setting up similar centres in Bhubaneswar and Kolkata.
About PwC India
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