GroupM is a global media investment company that works with the motto of making advertising better. It was able to transform advertising in India to the next level. GroupM Services India has appointed Priti Murthy as its president on 14th October 2021. She would be a part of the GroupM India executive committee.
Her career is marked with great achievements and accolades. She gave a large part of her career spanning almost twenty-two years in GroupM India. She was the Chief Executive Officer of Omnicom Media Group-owned agency, OMD India, for the last four years. While working in OMD during the lockdown days, she says that regrouping and launching new legs in media and strengthening eCommerce are new ways to understand the consumer behaviour.
In her career spanning almost two decades, she is involved in key strategies such as media planning, marketing strategies and the development of Moribus, a behavioral science lab to solve real-life business problems.
As the most revered member of Group M, she would be chiefly concentrating on the area of center of providing excellence which consists of biddable, non-biddable, analytics, and reporting. She would provide her time and energy to work with agencies to understand their needs and integrate best-in-class delivery metrics. She would take an ‘improvise and improve’ method to maintain the persevered excellence.
Priti Murthy said that the current times are the best eras in the media industry which focuses on rejuvenation and revival. She added that she is delighted to be a part of the future transformation of the company and boost its operational quality.
The Chief Executive Officer of South Asia GroupM, Prasanth Kumar says that at GroupM, their main goal is to keep advancing by offering adaptable, versatile, and inventive arrangements. He said that it is a homecoming for Priti and strengthening of GroupM India leadership team.
He added that Priti is known for her product mindset along with her ability to combine experience in setting and implementing an organization-wide vision that would benefit the company. Her strategies aim for a future-centric business approach. She believes that her role is the bring the right mix of talent, process, and technology to guarantee quality assurance and continuous improvement.