Unilever’s Pukka launches a soothing ASMR-inspired campaign, promoting relaxation and mindful self-care through herbal infusions.
Unilever has introduced Pukka, the UK-based herbal infusions brand, in India, marking its entry into the herbal tea category. The brand’s latest campaign, “Self Care in a Cup,” encourages relaxation through an ASMR-inspired film created by Lowe Lintas. Featuring calming nature imagery, rhythmic sounds, and a gentle narrative, the film offers a visual retreat, highlighting the wellness benefits of herbal infusions.
To promote better sleep, Pukka also launched Spotify and Instagram ads at night, reminding consumers to unwind with a soothing cup of tea. The Chamomile and Lavender infusion, crafted for nighttime relaxation, blends Ayurvedic wisdom with natural herbs to ease stress and support restful sleep.
Ishtpreet Singh, Beverages India Head at Unilever, emphasized Pukka’s mission to integrate herbal wellness into daily routines, encouraging mindful self-care. He described the film as an invitation to sip mindfully and build healthier relaxation rituals.
Now available across metro cities and major e-commerce platforms, Pukka’s infusions make wellness more accessible than ever. With the growing demand for self-care solutions in India, Pukka is set to lead the country’s herbal wellness movement.
