Purplle.com launched its #PurplleWaliDiwali campaign today. For the first time, customers will be able to choose their free gift on every order during their greatest ever beauty sale.
Hair straighteners, eye shadow palettes, primers, highlighters, mascaras, and a variety of other cosmetics will be available for purchase.
Purplle’s Diwali sale will take place from October 20th to October 26th, ushering in the festive season by delivering beauty to everyone’s doorstep.
Sara Ali Khan dancing to ‘Yeh Diwali Purplle Wali,’ performed by singer Anushka Manchanda, gives the original song a twist in the marketing film.
The 360-degree campaign, which will be seen on television, print, digital, and social media, will also see over 3000 influencers grooving to the song and picking their best beauty this Diwali.
Customers can also enter to win the coveted Papa Don’t Preach Lehenga, which was worn by Sara Ali Khan in the commercial film.
Sara Ali Khan said of the campaign, “Purplle stands for inclusive and accessible beauty for all.” “This Diwali, they’ve given shoppers the opportunity to choose a free gift and claim some of the coolest beauty products.”
It’s been wonderful to bring the campaign’s soul to life with a catchy tune, a unique hook step, and a recreation of Bollywood’s most renowned song. So, this Purplle Wali Diwali, don’t look any farther; here’s your chance to add to cart, groove, and light up like a diva!”
At the campaign’s debut, Purplle.com’s Chief Business Officer, Nippun Aneja, commented, “We wanted to make this Diwali even more amazing for our consumers during our biggest sale of the season.”
This year, everyone will have the option of selecting their own free Diwali gift on each and every order they place with us. We want this to be a true Purplle Wali Diwali, with Sara Ali Khan in attendance, and the best of beauty for everybody.”
“With a strong insight, we intended to make a campaign where the unique promise of a free Diwali gift on every sale comes to life,” Arun Iyer, Founder and Creative Partner, Spring Marketing Capital, said of the campaign.
Using the Purplle brand spirit, we produced a joyful, whimsical celebration in the Purplle world. We guaranteed that our primary message stands out on a unique, fashionable canvas by using snappy lyrics.”
Purplle’s Diwali sale, which runs from October 20 to October 26, will provide discounts on Purplle’s exclusive labels, including Purplle, NY Bae, Good Vibes, Alps Goodness, Stay Quirky, and prominent third-party brands on the internet.