Rakesh Bedi plays a role of party animal in Panasonic’s new campaign


Panasonic, the technology company, has revealed a new campaign named #MeetTheFuture for its MirAIe platform enabled offerings. Conceptualized by Makani Creatives, the campaign comprises 3 films.

In the first film, actor Rakesh Bedi is portrayed as a party animal who gets busted by his son thanking Panasonic MirAIe’s platform. The other two films also take a humorous route demonstrating MirAIe features on the washing machine and control for lights and curtains. Each film lives up to the challenge of improving on a tech heavy contribution in a simple relatable manner, delivering the message that the platform make the users to monitor their Panasonic gadgets on the go.

Shirish Agarwal, head, brand and marketing communications, Panasonic India, said, “The campaigns have been developed depend on user experiences to address the trendy living spaces requirements. #MeetTheFuture will continue to be the umbrella marketing campaign for our new range of MirAIe appliances. Furthermore, just like the platform, these digital campaigns have been made cleverly to convey an upgraded offer for our customers.”

Sameer Makani, managing director and co-founder, Makani Creatives said, “With MirAIe, the idea was to tell the new age user the capability of connected living in the most fun and relatable way. The films demonstrate technical highlights in a hilarious manner.”


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