Hyundai India’s #BrakeOnStereotypes campaign hits and talk about gender equality


India is a country of different stereotypes, one similar stereotype is about women drivers. Regularly considered a topic of humor, this has been something which has been in existence ever since we can recall.

While there are a few such stereotypes that have broken the shackles of general belief, the idea of women driving automobiles is still in course of breaking free. Even today when women are seen driving, there is a bunch of judgemental eyes that still berate them. It is still very shocking to understand that while we live in a generation where the fight for gender equality is more stronger than ever, this issue stays unsolved.

The general thought is that this issue arises from a much bigger concern that exists in the country. While women are generally not viewed to be good at handling an automobile, it is typically expected of men to always come to a woman’s rescue. The women of this era have come way past these stereotypes and have at several times proven to be better than men when it comes to driving an vehicle.

This Women’s Day, Hyundai India appropriately looks towards breaking this stereotype. They in their new campaign video, beautifully dismantle these norms and effectively portray the women of today. They precisely define how women are equally efficient drivers and parallel parking isn’t a task that concerns them anymore. In any event, when required, they are more than productive in offering to help somebody in need.

Even as there are a few things that still need to change for this stereotype to fully stop existing, this can be considered as a much-required message that needs to be put out. While even today, films and music videos portray women as not completely prepared at driving, and there various jokes that are made around it.

Hyundai India’s #BrakeOnStereotypes video showcases a scene where a man was facing trouble reverse parking his car and how a passing woman offered to help and parked the vehicle in no time. The short and effective storyline of the video strongly tells us how handling an automobile can sometimes be a matter of trouble irrespective of gender.

The #BrakeOnStereotypes campaign being released on Women’s day is also a valuable addition to the fight in busting this stereotype. Hyundai India has picked quite possibly the most under-discussed subjects of this age, their video campaign also beautifully captures the idea of letting go of these old misconceptions and aptly defines their intent of bringing this stereotypes under the scanner. Catering under Hyundai’s vision ‘Progress for Humanity’, this can be taken up as a stepping stone towards accomplishing much more as to gender equality, on the tarmac and also off it.


Please enter your comment!
Please enter your name here