Mi India has announced a new campaign – #ShaktiHarHaath, in collaboration with real life hero Sonu Sood and Inali Foundation. This partnership is in continuation with the brand’s mission of enabling the underprivileged sections to pursue their dreams without any roadblocks.
The initiative will look helping 500 girls who have lost their hands and can’t achieve their ambitions. As part of the collaboration, Mi India has vowed to empower these girls by providing them with prosthetic arms. The brand has partnered with Inali foundation that aims at providing affordable prosthetics or any medical help identified with a handicap to the individuals who have lost them in an accident or don’t have them by birth.
Speaking about the partnership, Manu Kumar Jain, MD at Mi India said, “This International Women’s Day, we aim to engage and secure the future of the coming generations. Even though with scientific and technological advancements, the affordability of healthcare services in developing and underdeveloped countries still remains a great cause of concern. We firmly believe that our daughters should not to miss their dreams because of any disability. Our #ShaktiHarHaath initiative is a step to support our responsibility towards empowering the future women of tomorrow. We are very pleased to take our partnership ahead with Sonu Sood and Inali Foundation.”
Prateik Das, CSR Lead, Mi India added “We have consistently believed in doing something unique which matches with our mission, creates a better world, and serves the country. Our new initiative #ShaktiHarHaath is an extension to our mission to enable the future women of tomorrow. This International Women’s Day, we aim to help the girl children who can’t make their ambitions come into real because of their disability. This initiative will further encourage them to make their future with no obstruction. Our partnership with Inali foundation is a step towards increasing education and giving more power to women.”
This movement is in continuation of Mi India’s efforts undertaken earlier to make that the children can avail themselves education. Starting this year, we started a mission of #ShikshaHarHaath initiative that served as a tool where the individuals who don’t have phones will have options and would enable them to continue with their education. Today, taking the legacy ahead, the new mission of #ShaktiHarHaath will also provide the girl child to fulfill their dreams independently. This initiative also reinforces the brand’s commitment to the government’s “Beti Bachao, Beti Padhao” campaign.