Rediffusion announces appointment of Rajendra Gupta


An engineer from BHU-IT and an MBA from FMS Delhi, Rajendra has been in advertising, industrial solutioning and telecom for nicely over 35 years. Tmrediffusion  will be Rajendra Gupta’s second stint at Rediffusion. He until now labored at Rediffusion Delhi and Mumbai from 1994 to 2002.

Rajendra will be a crew resource with boom and enterprise development obligations across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB). Rajendra will be based in Mumbai.

Rajendra was once instrumental in bringing the coveted Bharti team business to the agency before his tenure at rediffusion. He was once phase of the group that launched Airtel in 1995. During his preceding stint, Rajendra led profitable pitches to convey in Casio, Sony, Panasonic, Canon, Atlas cycles, Singer sewing machines, BPL, and many extra bills to the agency.

“Rajendra is special. He is also Rediffusion’s lucky mascot for new enterprise and new horizons. He combines the aggressiveness of a good salesman with very correct perception of technology. And over the years he has turn out to be an excellent advertising professional. Such a mixture of virtues and talent is rare,” says Dr. Sandeep Goyal, Managing Director of Rediffusion.

“Rediffusion is my home. I have had some of my biggest expert success and victories here. I hope that tune document remains intact and unblemished in this innings too,” provides Rajendra Gupta.

Rajendra had labored at Dunlop and Wipro before becoming a member of Rediffusion in the mid ’90s. He was appointed to Bharti twice by Rediffusion. At  first to Airtel Delhi and then to Bharti Madhya Pradesh to work as an specialist implant. Rajendra worked in telecom with Reliance also

He then moved to Reliance Communications and spent almost 10 years there in a vast variety of functions such as as Head of Enterprise Marketing.

Mogae Media used to be the subsequent alternate the place he moved to Gurgaon, to handle new products. He was once instrumental in developing and launching Mobile Couponing, a unique product which, in full bloom will be a first of its kind in the world.

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