Royal Enfield initiates INR 20cr to upkeep India’s COVID-19 fight


As the COVID-19 pandemic endures to brutally disturb masses of lives around India, Royal Enfield, the international leader in the mid-size motorcycle sector, has underwired its commitment to support the nation’s fight against the pandemic.

Royal Enfield’s enterprises concentrate on establishing an extended-term medical organization, helping remote and rural societies, and enabling local administrations with instantaneous response measures. Specified the magnitude of the second wave and its succeeding impact, Royal Enfield has acknowledged strategic medium- and long-term programs that are encouraged by UN’s COVID-19 response framework- Build Back Better. Royal Enfield has dedicated INR. 20 crores, in accumulation to INR. 50 crores committed last year by Eicher Group to funding relief and rehabilitation efforts. In adding to working with state governments and NGOs crossways Delhi NCR and Tamil Nadu, the held in reserve amount is being disseminated under the following significant areas and initiatives:

Supporting livelihoods and support for remote regions: Royal Enfield has dedicated to supporting the societies in remote areas and rural where medical organization and support are in unadorned brief supply. Numerous of these geographies have accommodated Royal Enfield riders over the years with their ironic natural tradition and homegrown cultures.  It is associating with district administrations in Leh, Ladakh, Kullu, and Keylong in Himachal Pradesh to acquire and distribute oxygen cylinders and oxygen concentrators in numerous government and altruistic hospitals. Royal Enfield is backing GOONJ in its RAHAT- COVID enterprise that is a long-standing program on the road to upgrading societies in remote areas.

Instantaneous relief: Royal Enfield has made involvement of INR 2 crores to the Tamil Nadu Chief Minister’s Public Relief Fund. This amount is being advantageously organized by the state government to empower access to medical support and consumables as well as for statehood support programs for millions obstructed by the pandemic in Tamil Nadu. It also maintained the Delhi Government with INR 1 crore towards obtaining oxygen cylinders when the pandemic was intense in NCR. Royal Enfield remains to measure the impact of its enterprises and will take additional steps to donate towards employee welfare as well community retrieval and reintegration exertions in the medium and long term.

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