‘Safe To Touch’ campaign from Lizol


RB Hygiene’s disinfectant brand Lizol has launched a new ‘Safe To Touch’ campaign, focused on raising awareness amid the global pandemic about the value of surface disinfection to help eradicate germs and viruses. Lizol has been teaching customers since the start of the Covid-19 pandemic about recognizing the need for disinfection to help crack the chain of this lethal virus.

In the commercial, we see some red virus cells lurking around a door handle and floor that someone stepped on, and is now dirty. If you dilute Lizol in water and disinfect those areas, the virus will vanish. This is because the company says that it destroys Coronavirus causing COVID-19.

According to a press release, a globally approved foreign laboratory has tested Lizol Disinfectant Surface Cleaner, which is manufactured in India, and has proved to be 99.9 percent effective against the SARS-CoV-2 virus.

Sukhleen Aneja, CMO and marketing director of RB Hygiene, South Asia, said, “Lizol is a global champion of disinfection and has worked to educate customers about the need and value of surface disinfection to protect our loved ones during the ongoing pandemic. We are seeing an increased knowledge of hygiene around us, it is necessary for us to educate consumers about the need for surface disinfection as well as personal hygiene.

Lizol’s range of multi-surface disinfectant cleaners was tested and proved successful in destroying the COVID-19 virus. With the latest campaign, Lizol seeks to encourage consumers not only to clean their homes but also to disinfect them, making any surface ‘Safe to Touch’.”

Skand Saksena, R&D Director, RB Hygiene Home, South Asia, said, “We exist at RB to defend, cure and foster the constant creation of a better, safer environment. Lizol Disinfectant Surface Cleaner is one of RB’s leading hygiene products tested and confirmed to be 99.9 percent successful against the SARS-CoV-2 virus.

These studies have shown that Lizol Disinfectant Surface Cleaner by disinfecting infected surfaces stops the transmission of this deadly infection and helps maintain homes safe and germ-free.

Prasoon Joshi, CEO, and COO, McCann Worldgroup, the agency behind the commercial, said that the film is about educating customers to defend themselves and their families from germs and viruses, which in the current scenario is really important and relevant. The initiative seeks to build evidence about germs at home, not only on the floors but on various surfaces such as doorknobs, kitchen counters, etc.

The campaign ‘Safe To Contact’ will be pan-India and in various Indian languages, emphasizing on the need to clean and disinfect surfaces to keep everyone safe and break the infection chain.


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